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  • Writer's pictureCortez on the Water

Why St. Augustine is America's Premier Destination for Vacation Property Investment

Updated: May 2



When it comes to investing in vacation properties, savvy investors are setting their sights on St. Augustine, Florida, and for good reason. Nestled along the northeast coast of Florida, St. Augustine boasts a unique blend of historical charm, natural beauty, and modern amenities that make it an irresistible destination for travelers and investors alike. From its rich heritage to its thriving tourism industry, here's why St. Augustine stands out as one of America's top places to invest in a vacation property.

Historical Significance and Cultural Appeal

St. Augustine wears its history proudly, earning the distinction of being the oldest continuously inhabited European settlement in the United States. Its cobblestone streets, centuries-old architecture, and landmarks such as the Castillo de San Marcos National Monument draw visitors from around the world. Investing in a vacation property in St. Augustine means owning a piece of American history, with opportunities to explore and immerse oneself in the city's storied past.

Thriving Tourism Industry

St. Augustine's tourism industry is a major driving force behind its appeal as a vacation property investment destination. The city attracts millions of visitors each year, drawn by its historical significance, pristine beaches, and vibrant cultural scene. In 2023, St. Johns County welcomed over 7.5 million overnight visitors, according to data from Visit Florida. This influx of tourists creates a strong demand for short-term rental accommodations, making vacation properties in St. Augustine a lucrative investment opportunity. This steady stream of tourists contributes to the city's robust tourism economy, making it an attractive market for vacation property investors.

Furthermore, St. Augustine's appeal extends beyond its historical attractions. The city hosts numerous events and festivals throughout the year, including the popular St. Augustine Food + Wine Festival and the Nights of Lights holiday celebration. These events attract visitors year-round, ensuring a steady stream of rental income for vacation property owners.

Real Estate Market Performance

The real estate market in St. Augustine and St. Johns County has seen a notable uptick into 2024 reflecting an annual increase of approximately 8.7%. Despite this growth, the market remains predominantly a seller's market due to low inventory, with properties generally selling within about three months. With ongoing population growth and low inventory levels, the area remains a viable option for both home buyers and investors, especially when looking at the benefits of purchasing as an investment.


With a cost of living almost five percent lower than the national average, the North Florida region remains one of the best places to live on the East Coast. Travel + Leisure just mentioned in an article that North Florida is perfect for retirees, digital nomads, and vacationers. See the full article here!



St. Augustine is the best city in the south
St. Augustine is the best city in the south


Natural Beauty and Outdoor Recreation

Beyond its historical and cultural attractions, St. Augustine boasts stunning natural beauty and abundant outdoor recreation opportunities. The city's pristine beaches, scenic parks, and waterways offer endless opportunities for outdoor adventure, from swimming and surfing to boating and fishing. St. Augustine's mild climate allows residents and visitors to enjoy outdoor activities year-round, further enhancing its appeal as a vacation destination.

Investing in a vacation property in St. Augustine provides access to this natural playground, allowing owners and their guests to experience the beauty of Florida's northeast coast firsthand. Whether relaxing on the beach, exploring nature trails, or embarking on a sunset cruise along the Matanzas River, St. Augustine offers a wealth of outdoor experiences that appeal to travelers seeking an active and adventurous getaway.

With its rich history, thriving tourism industry, strong real estate market performance, and natural beauty, St. Augustine emerges as one of America's top places to invest in a vacation property. Whether you're drawn to its historical charm, vibrant cultural scene, or outdoor recreational opportunities, St. Augustine offers a unique and rewarding investment opportunity for those seeking to capitalize on the growing demand for vacation rentals in this captivating coastal city. As the tourism industry continues to flourish and the real estate market remains robust, now is the time to unlock the treasure of St. Augustine and invest in your own slice of paradise.


Furthermore, investing in a vacation rental at Cortez on the Water is not just a smart financial decision—it's a lifestyle choice. Here, you can enjoy the best of both worlds: the tranquility of waterfront living and the excitement of downtown St. Augustine, just a short drive away. Whether you're looking for a peaceful retreat or an action-packed adventure, Cortez on the Water offers the perfect solution.

So why wait? Seize the opportunity to invest in a vacation property in one of the most desirable destinations in Florida. With its unbeatable location, luxurious amenities, and potential for high rental income, Cortez on the Water is truly a dream investment opportunity.

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